Pearl Jam and Loomstate collaborate with Target for charity

When I first heard that Pearl Jam was partnering with Target, I glanced out the window to see if pigs were soaring overhead. After all, the Seattle-bred grunge band set the bar for not selling out in the '90s -- taking on Ticketmaster to reduce its exorbitant ticket fees and shunning arena-band fame and fortune with all their might.

But, true to form, the band's collaboration with the discount retailer was inspired by altruism. Together with upscale organic clothing brand Loomstate, the band has created a limited-edition T-shirt -- sold exclusively at Target stores and on Target.com -- to raise money for the National Hunger Relief Program (www.feedingamerica.org.) All proceeds from the tee sales will benefit the charity.

http://latimesblogs.latimes.com/alltherage/2009/09/pearl-jam-and-loomstate-collaborate-with-target-for-charity.html